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Occasionally, I get asked to comment on brand-related issues by various media. Below are some interviews that have been compressed in QuickTime (higher quality, slower load) and Flash 9 (lower quality, faster load) to stream from the web. I'll add the more interesting ones as they happen. Get the latest Flash player here.

Rob Frankel on FOX
Will Olympic protests over China hurt brands?
How many times do you have to see boycotts and protests fail before people understand they don't affect business?
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Frankel on Fox Rob Frankel on FOX branding
Do brands or price matter when giving gifts?
If the point of giving gifts is to show how much you care, why would you cheap out at Wal-Mart? Especially in a weird economy, brands matter more than ever.
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CNBCFrankelonNokia
Can Nokia catch Apple's iPhone?
Hey, maybe Nokia is on to something here. Perhaps by offering less, they're actually offering people more? It just might work...
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Frankel CNBC Viral Marketing Rob Frankel CNBC Viral Marketing
Does viral marketing really work?
99.75% of the time it doesn't. but if you know what you're doing, you can get response -- and sell through rates -- from 3% to 9%.
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CNBCFrankelSaturn Rob Frankel CNBC Saturn Brand
Saturn cars: The little brand that couldn't.
Saturn could have been a great brand...if only they could get their branding and advertising act together....Sheesh.
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CNBCFrankelSponge Rob Frankel Today Sponge brand
The "new" Today Sponge campaign...a real abortion.
If you're going to exhume an old brand, why on earth would you revive the one that single-handedly launched Toxic Shock Syndrome?
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CNBC Frankel Viagra Rob Frankel Viagra Brand
Viagra's New Spot Goes Limp
Is there anything Viagra can do right, other than, you know, what it does when you pop one? This latest advertising effort explains why Viagra is having trouble firming up its flaccid sales.
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FrankelCNBCPearlIzumi Rob Frankel Pearl Izumi Brand
Pearl Izumi's Shoes: "How bad ads kill new brands."
Even Laura Ries agrees that these latest "shock ads" suck and do absolutely nothing for the Pearl Izumi brand .
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CNBCFrankelPlayboy Rob Frankel Playboy brand
Playboy's Brand in Macao: "It's more than pretty girls."
If you can handle the visual distraction of gorgeous Playboy bunnies, Rob points out why Playboy's brand is in trouble, even with their new Macao operation.
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CNBC Frankel CelebritySites Rob Frankel Celebrity branding
Celebrity Gossip: "Viewers will watch, but rarely click."
Watching video and gossip about celebrities is like watching a train wreck -- who's going to click on an ad because they've seen home video of David Hasselhoff as a fall-down drunk?
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Frankel on Superbowl Rob Frankel Superbowl brands
Follow The Money: "Superbowl Ads Not Worth It "
Superbowl commercials are God's way of telling shareholders that the company has too much money .
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WalMartFrankelDoomClip Rob Frankel WalMart brand
On The Money: "Frankel is right! Wal-Mart Doomed!"
In a reunion with Richard Hastings, (below) the dark fate of Wal-Mart's brand hangs in the balance...with surprising results.
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Rob Frankel WalMart Nun
On The Money:
"Wal-Mart Hires a Nun."

In yet another ill-fated reactive move, Wal-Mart hires a nun to help exorcise its brand demons.
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Rob Frankel Miller brand
On The Money: "Miller Lite TV Spots Go Flat."
You're kidding, right? A once-great brand sinks at the hands of an ad agency that just doesn't get it.
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Rob Frankel Volkswagen brand
On The Money: "VW's TV Spots - Reeeally Stupid."
Junking Jettas to sell more of them? Might get the clueless ad agency some weird award, but at the expense of the client's brand.
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Rob Frankel WalMart brand
Insiders: "Can the WalMart Brand go Upscale?"
High-end products at Wal-Mart? Got any other jokes? This won't save Wal-Mart's tail-spinning brand.
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Rob Frankel CITGO brand
On The Money : "7-Eleven, CITGO & Hugo Chavez"

Hugo Chavez calls our President "the Devil", so CITGO and 7-Eleven decide not to buy his oil? Nice try, fellas. Not convincing.
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Rob Frankel Ambien brand
Insiders: "Losing Sleep Over Ambien Side Effects?"

Five or six fat people blame a drug for their obesity. Might play for Jay Leno, but there's no brand damage here.
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Rob Frankel Bono Red Brand
Closing Bell: "Bono's Red Brand...Just More Hype?"

Another ineffective - actually harmful - program launched by the Prince of Arrogance, who may know music, but not branding.
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Rob Frankel sport drink brands
On The Money: "Are Sports Drink Brands Ethical?"
Madison Avenue has a conscious? I don't think so. Why else would they put your kids on the road to dependency?
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Rob Frankel beer brands
Follow The Money : "Anheuser Busch Beyond Beer."
The King of Beers is worried about losing its throne. The question is whether they know how to stay on it.
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FrankelCNBC Tiger Rob Frankel American Express Tiger Woods brands
"Why Did American Express Axe Tiger Woods?"
Do celebrities help or hinder a brand? If Tiger Woods couldn't do it for American Express, can anyone?
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Rob Frankel WalMart brand
Closing Bell: "What's Wrong With Wal-Mart's Brand?"

Holy cow, what isn't wrong with it? Doomed!
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Rob Frankel Chinese brands
Bloomberg Asia: "Can Chinese Companies Succeed at Buying American Brands?"
Maytag? Lenovo? Lemmings all, headed over the cliff.
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Rob Frankel Victoria Secret brand
On The Money: "Is Victoria's Secret Selling to Little Girls?"
Why is it that overweight, over-age crusaders have a problem with lingerie? Absurd woman can't touch Victoria Secret's brand.
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Rob Frankel Howard Stern Oprah brands
On The Money : "Howard Stern or Oprah? Sirius or XM?"
Sirius or XM? Does it matter? Not really, satellite radio isn't going anywhere any time soon, although the personalities will make a difference.
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