Is Tiger Wood's sex life going to kill his endorsements? Nah.
If anything, golf is going to become the new macho sport. Scandal didn't kill Clinton, Martha Stweart or Don Imus. Tiger will do fine.
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Is Obama overexposure hurting his message? Yup.
Even the President can learn a few things about brand messaging. Lack of clarity and overexposure are just two of the hard lessons.
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The "new" Today
Sponge campaign...a real abortion.
If you're going to exhume an old brand, why on earth
would you revive the one that single-handedly launched Toxic Shock
Syndrome?
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How CEO's undermine their companies' brands.
The myth of personal branding exposed as RyanAir's CEO undermines the company brand with his own egomania.
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Apple and the health of Steve Jobs.
Okay, so they called me "Ron." The truth is that the brand is stronger than the man, anyway....
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Why do brands sponsor political conventions?
Cheap eyeballs, easy targets and besides, there's nothing political going on there, anyway.
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Viagra's
New Spot Goes Limp
Is there anything Viagra can do right, other than,
you know, what it does when you pop one? This latest advertising
effort explains why Viagra is having trouble firming up its flaccid
sales.
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Can
Nokia catch Apple's iPhone?
Hey, maybe Nokia is on to something here. Perhaps
by offering less, they're actually offering people more? It just might work...
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Does viral marketing really work?
99.75% of the time it doesn't. but if you know what
you're doing, you can get response -- and sell through rates -- from
3% to 9%.
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Saturn
cars: The little brand that couldn't.
Saturn could have been a great brand...if only they
could get their branding and advertising act together....Sheesh.
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On
The Money: "Frankel is right! Wal-Mart Doomed!"
In a reunion with Richard Hastings, (below)
the dark fate of Wal-Mart's brand hangs in the balance...with surprising
results.
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On
The Money: "VW's TV Spots - Reeeally Stupid."
Junking Jettas to sell more of them? Might get the
clueless ad agency some weird award, but at the expense of the client's
brand.
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Pearl
Izumi's Shoes: "How bad ads kill new brands."
Even Laura Ries agrees that these latest "shock
ads"
suck and do absolutely nothing for the Pearl Izumi brand .
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Playboy's
Brand in Macao: "It's more than pretty girls."
If you can handle the visual distraction of gorgeous
Playboy bunnies, Rob points out why Playboy's brand is in trouble,
even with their new Macao operation.
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Celebrity
Gossip: "Viewers will watch, but rarely click."
Watching video and gossip about celebrities is like
watching a train wreck -- who's going to click on an ad because they've
seen home video of David Hasselhoff as a fall-down drunk?
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Follow
The Money: "Superbowl Ads Not Worth It "
Superbowl commercials are God's way of telling shareholders
that the company has too much money .
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Obama's Recovery Logo
On CNN, the logo identifes the problem, but doesn't inspire because there's no brand strategy behind it.
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The Money:
"Wal-Mart Hires a Nun."
In yet another ill-fated reactive move, Wal-Mart
hires a nun to help exorcise its brand demons.
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The Money: "Miller Lite TV Spots Go Flat."
You're kidding, right? A once-great brand sinks at
the hands of an ad agency that just doesn't get it.
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On
The Money: "Is Victoria's Secret Selling to Little Girls?"
Why is it that overweight, over-age crusaders have
a problem with lingerie? Absurd woman can't touch Victoria Secret's
brand.
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Insiders: "Can
the WalMart Brand go Upscale?"
High-end products at Wal-Mart? Got any other jokes?
This won't save Wal-Mart's tail-spinning brand.
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On
The Money : "7-Eleven, CITGO & Hugo Chavez"
Hugo Chavez calls our President "the Devil",
so CITGO and 7-Eleven decide not to buy his oil? Nice try, fellas.
Not convincing.
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Insiders: "Losing
Sleep Over Ambien Side Effects?"
Five or six fat people blame a drug for their obesity.
Might play for Jay Leno, but there's no brand damage here.
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Closing
Bell: "Bono's Red Brand...Just More Hype?"
Another ineffective - actually harmful - program
launched by the Prince of Arrogance, who may know music, but
not branding.
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On
The Money: "Are Sports Drink Brands Ethical?"
Madison Avenue has a conscious? I don't think so.
Why else would they put your kids on the road to dependency?
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Follow
The Money : "Anheuser Busch Beyond Beer."
The King of Beers is worried about losing its throne.
The question is whether they know how to stay on it.
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"Why
Did American Express Axe Tiger Woods?"
Do celebrities help or hinder a brand? If Tiger Woods
couldn't do it for American Express, can anyone?
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Closing
Bell: "What's Wrong With Wal-Mart's Brand?"
Holy cow, what isn't wrong with it? Doomed!
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Bloomberg
Asia: "Can Chinese Companies Succeed at Buying American Brands?"
Maytag? Lenovo? Lemmings all, headed over the cliff.
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Do
brands or price matter when giving gifts?
If the point of giving gifts is to show how much
you care, why would you cheap out at Wal-Mart? Especially in a weird
economy, brands matter more than ever.
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On
The Money : "Howard Stern or Oprah? Sirius or XM?"
Sirius or XM? Does it matter? Not really, satellite
radio isn't going anywhere any time soon, although the personalities
will make a difference.
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Will Olympic protests over China hurt brands?
How many times do you have to see boycotts and protests
fail before people understand they don't affect business?
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Obama's bad messaging sinks health care program.
Wow, even the most powerful man in the world can't articulate his brand strategy.
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