FrankelTips:
The Second Year
Over 160 pages of
truth, tips and tactics
to build your brand.

Hi there. Ever wonder why your brand isn't perceived by your prospects as "the only solution to their problems?" Chances are it's due to a flawed (or non-existent) brand strategy. My name is Rob Frankel. You may have seen me on NBC Nightly News with Brian Williams or on FOX with Neil Cavuto. I've been called "the best branding expert on the planet," by Fortune 1000 companies and media like CNN, CBS News, FOX News, NBC Nightly News, ABC News, CNBC, the Wall Street Journal, London Financial Times, Los Angeles Times, Bloomberg News Media , the Washington Post, INC magazine and more. I also help out the Wall Street Journal, Newsweek, the New York Times and CBS Marketwatch Radio when they need opinions on branding issues. Sometimes they just lift material from my blog or my Tweets @brandingexpert.

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Unlike graphic designers, media-driven ad agencies and bloated branding firms, I build brands like yours from the outside in, rather than from the inside out. That's why those brands resonate more deeply with the people who buy them and use them. That's also how they generate more real, trackable, bottom-line revenue.

And those are just the first few differences.

Branding is the most misunderstood concept in all of marketing, even among so-called professionals. For example, people think successful branding is about awareness. It isn't. After all, everyone knows about cancer, but how many people actually want it?

See what I mean?

Branding is way more than just your logo or name. It's the reason why people evangelize you. Real branding raises your bottom line revenues, lowers customer acquisition cost, increases customer retention and profitability. So before you hire anyone for branding, make sure you know what you're looking for. Here are some things that may help, including Before & After Case Studies and various ways I can work with you.

My book, The Revenge of Brand X, finally clears up everything you ever wondered about branding and why you should invest in it now, before it costs you more to do it later. It's required reading in marketing agencies and universities around the world. UPSIDE magazine, Mediaweek and MENSA all gave it a big thumbs up and Business Week magazine has noted how I turn businesses profitable through branding strategies alone.

A strong brand -- what I call a Big Time Brand™ -- is the only way to generate revenue, grow profitably and keep your business strong, regardless of economic climate or whether your business is offline or online.

"The best branding expert on the planet."
-- StrikingItRich.com

Through our advertising subsidiary, Frankel&Anderson, we execute advertising and marketing materials for our branding clients. Through our i-legions and PeerMailing divisions, we attract new users, build your Branded Community® and turn those users into evangelists for your brand, with huge response rates and tiny customer acquisition costs. And this is the reason why:

Branding is not about getting your prospects to choose you over your competition; it's about getting your prospects to see you as the only solution to their problem SM. If they don't see you as the only solution, it means they're still shopping.

I mainly do consulting, usually for companies who sink zillions of dollars into a website or a business and then scratch their heads wondering why it just sits there like a lox. Sometimes it's a corporate War Room Session to get the brand back on track. I also do a fair amount of expert witness work and speaking (watch the streaming video) at universities and events.

To read published articles, click on "Archives" or check out the blog for yourself. Click here see a few Before & After Big Time Brands. Click here for an incomplete list of clients . If you're looking for downloadable e-books, MP3 lecture series and my other tree-killing books, they're all at the FrankelBiz store.

If you have any other questions, you can contact me directly or toll-free (throughout North America) at 1-888-ROBFRANKEL.

Thanks for dropping in. By the way, that's a swell tie you're wearing.

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Before & After
Case Studies

Various TV and video on various topics.


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