Hi there. Ever wonder why your brand isn't perceived
by your prospects as "the only solution to their problems?"
Or why you keep spending more and getting less? Chances are it's due to a flawed (or non-existent) brand strategy.
My name is Rob Frankel, the only man CEO's can call when they're fed up with non-producing marketing tactics and too-slick agencies. In fact, the only branding strategist who can measurably connect brand strategy directly to increases in profits and revenue.
I've been called "the
best branding expert
on the planet," by Fortune
1000 companies and media like CNN, CBS
News, FOX News, NBC Nightly News, ABC News, CNBC, the Wall Street
Journal, London Financial Times, Los
Angeles Times, Bloomberg
News Media ,
the Washington Post, INC
magazine and more. I also help out TIME,
Newsweek, the NewYorkTimesand Marketwatch Radio
when they need opinions on branding issues. Sometimes
they just lift material from my blog or my Tweets @brandingexpert.
I don't care what they've told you: Public relations agencies,
design firms, ad agencies, media consultants and bloated branding outfits may think they do branding, but they really don't. They may create awareness for brands or designs for brands, but they don't create implementable strategies that produce tangible increases on your bottom line.
I build brands like yours from the outside in, rather than from the
inside out. That's why my clients' brands resonate more deeply with the people
who buy them and use them, which results in more real,
trackable - and profitable - revenue.
And those are just the first few differences between what I do and what everyone else does.
is the most misunderstood concept in all of marketing, even among
so-called professionals. For example, people think successful branding
is about awareness. It isn't. After
all, everyone knows about cancer, but how many people actually want it?
See what I mean?
Branding is way more
than just your logo or name. After all, when was the last time you bought something because the company changed its logo? Brand strategy is the reason why people evangelize
you. Real branding raises your bottom line revenues, lowers customer acquisition cost, increases customer retention and profitability. So
before you hire anyone for branding, make sure you know what you're
looking for. There are some things here that may help, including Before
& After Case Studies and various
ways I can work with you.
My book, The
Revenge of Brand X, finally clears up everything
you ever wondered about branding and why you should invest in it now,
before it costs you more to do it -- or re-do it -- later. It's required reading in
marketing agencies and universities around the world and tells you how I turn businesses profitable through branding strategies
alone, regardless of economic climate or whether your business
is offline or online.
"The best branding expert on
People ask me why my brand strategies work so well. And the answer is very simple, based on my own definition:
Branding is not about getting your prospects
to choose you over your competition; it's about getting your prospects
to perceive you as the only solution to their problem. If
they don't see you as the only solution, it means they're still
mainly do consulting, usually for companies who sink zillions of dollars
into a website or a business and then scratch their heads wondering
why it just sits there like a lox. Sometimes it's a corporate War Room
Session to get the brand back on track. I
also do a fair amount of expert witness work and speaking (watch
the streaming video) at universities and events.
To read published articles, click on "Archives" or check
out the blog for yourself. Click here see a few Before
& After Big Time Brands. Click here for an incomplete
list of clients . If you're looking for downloadable
e-books, MP3 lecture series and my other tree-killing books, they're
all at the FrankelBiz
If you have any other questions, you can contact
me directly or toll-free (throughout North America) at
Thanks for dropping in. By the way, that's a swell
tie you're wearing.
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