The Weird Science of Xenologics.
What is Xenologics?
Xenologics is a powerful new problem-solving approach invented by Rob
Frankel. This technique yields surprisingly far-reaching and unexpected
results, much different from those rendered by traditional linear logic
. By applying Xenologics, strategic, marketing, growth and creative challenges
can be solved with more efficient, highly productive alternatives.
What kinds of marketing, strategic, creative or growth problems can
Because it is a dimensional approach to a linear process, Xenologics
can be applied to any analytical situation, be it strategic, marketing or
creative. For example, most industries look within their own resources to
solve their problems, when searching outside those boundaries is where the
solution may lie. The notion of "cross-pollinating" one industry's
problems with another's solutions is typically Xenological.
How has Xenologics solved problems for Frankel & Anderson's clients?
As business environments evolve at continually accelerating rates, new
opportunities appear where there were none a moment ago. Five years ago,
for example, selling audio CDs used to be the exclusive domain of record
stores. Today, you can find specially-targeted CDs in your local coffee
shop. Whether our clients are nationally-known or promising start-ups, they
all face the challenges of planning and implementing their strategies more
effectively than their competition. Xenologics reaches beyond "normal"
channels and boundaries, producing solutions for Frankel & Anderson
clients that are far more resourceful and efficient. This is as true for
naming products as it is for funding a company, developing its distribution
channels, creating its packaging, its ad campaigns or selecting its media.
Can you give me an example of a Xenological approach to problem solving?
Certainly. Have you ever seen a four-sided triangle? Most people answer
"no." But the fact is that everyone has seen a four-sided triangle
-- it's called a pyramid. The reason why most people answer "no"
is that they have allowed themselves to become complacent with traditional,
one-dimensional linear thinking. Xenological thinking applies a multi-dimensional
paradigm, expanding the resources available for solutions.
Who benefits from learning Xenologics?
Marketing managers, advertising and public relations directors, corporate
planners, product developers -- in fact, just about any decision-maker responsible
for strategic and/or creative planning can immediately benefit from Xenologics.
Does Xenologics conform to standard logical requirements?
Of course it does. Xenologics does not run counter to traditional logical
reasoning. Quite the contrary, it adheres strictly to the traditional requirements
of logic. The difference is that creativity is inherent in Xenologic reasoning,
because it requires going outside the normal linear constraints, while remaining
focused on its objectives. That's why in advertising, for example, Xenologically-induced
ads are more creative, effective and strategically on target than those
produced through linear thinking.