where you are located, Rob can address your audience in real time
WITHOUT travel costs. Ask about working via videoconference.
us to book now!
Gigs (click here to see the topics).
Want to turn your staff, customers and employees into evangelists for your brand? They all have to be on board first. The best way to do that is getting the right information to them in real time, where they can hear it, apply it and ask about it. That's what my speaking events do.
qualify for participation in the sale of my book, The Revenge of Brand X: How to Build
A Big Time Brand on the Web or Anywhere Else" The book outlines
my exclusive approach to branding; the tapes are filled with tactics which
can be implemented the minute they're heard! Call us for details.
Rob is a truly
exceptional speaker, approaches branding from a completely different,
original and innovative perspective, and did an awesome job contributing
to the growth and understanding of our attendees. And it doesn't hurt
that he's a really good guy and a true pleasure to work with.
Audri G. Lanford, CEO
which I've delivered keynotes include:
of California, Los Angeles
Institute of Management Consultants National Conference, Houston, Texas
Sierra Systems, Vancouver, Canada
Stanford University, Palo Alto, California
The Academy of Internet Commerce, London, England
Pepperdine University's Graziadio School of Business & Management
Association of Internet Professionals, Pasadena, California
PIAA Insurance Conference, Santa Barbara, California
E-Commerce Conference, Kona, Hawaii
Jay Abraham's Internet Strategy Summit, Los Angeles, California
Tier One Network, Irvine, California
Annual Entertainment Real Estate Forum, Las Vegas, Nevada
.........to name a few.
were the best speaker at the event. Everybody said so.
West, Capital Management
a million for making last night's IPN meeting educational, entertaining
and memorable. All the feedback I received regarding your presentation
was overwhelmingly positive. Much appreciation.
President, IPN Pasadena
booking and other information, send an Contact Us!
a few samples of my more popular topics, along with some brief descriptions.
We also customize our presentations and topics for you:
in the Fourth Dimension: If you believe
as I do, then you know branding isn't about getting customers to choose
your company over its competition; it's about positioning your company
as the only possible solution to your customers' problems.
seek out -- and pay a premium for -- that kind of brand, just as they
can be seeking out yours. And I can show you how.
Ten Ways You're Killing Your Brand - and what to do about
Mainly built for CEO's, C-Level officers and business owners,
this real-time demonstration identifies the ten most common mistakes
you're committing right now, killing your brand on a daily basis. It
also includes the ten solutions to correct the situation, allowing your
audience to walk out the door, head straight to the office and fix them.
Hugely popular session.
the Strongly Branded Survive
In the best
of times, you build a brand. But in the worst of times, only the strongly
branded survive, because they're the ones whose users invest in them.
When the economy goes into the toilet, the price cutters are the first
to go -- the strong brands scoop up their market share and grow. This is
the session that not only tells you why branding works, but describes
tactics your business can use tomorrow, to keep and build your market
share, in good times and bad.
Communities: the quickest ROI on web investment!
Let the other dopes settle
for tired, weak response rates of 1% to 3%. Let them click at as many
banners as they want. The way to achieve healthy response rates of 10%
to 25% is by building a branded community.
A strong brand is where you
start. But a strongly-branded community is what brings it all home. In
this seminar, you learn how to build a branded community and how much
more it can do for your business -- on or offline.
Media Implosion: Past, Present & Future of the Web
a minute -- how did all this happen? Why is it all happening this way?
And where's it all going?
know where you're going until you know where you've been. By looking at
how the media has evolved -- with particular emphasis on how it has profoundly
affected the marketing world -- all the pieces begin to fit together.
This is the first discussion that makes sense out of what commonly passes
as mass confusion about the web.
In two hours
or less, you'll have a firm grasp of The Media Implosion: how it began,
why it happened and how it came to influence every single person on the
involved in any aspect of marketing, this one is a must.
Users Into Evangelists
is what branding is really all about. Not just getting prospects to become
users, but getting users to become rabid evangelists for your brand. When
you learn how to turn users into evangelists, great things start happening:
sale transactions increase
of sales increase
become your marketing department
tricks and programs that really work to crank revenue. For everyone who's
sure they're not getting enough revenue for their marketing buck!
Branding to Foreign Markets
Sure, you've heard the phrase "global marketing" over and
over again. Then why are so many domestic brands struggling when they
go abroad? I'll tell you why: it's because the brands are flawed back
To really understand global branding, you have to understand branding
itself. The fact is that if your brand can't work outside your own neighborhood,
it's probably not working at home, either.
This session shows you how to build your brand so that it works anywhere,
for any culture, at any time.
Big Myths -- Why Offline Tactics Don't Port to Online Business: Admit it -- you paid some high-level executive to advise
you how to advertise and market on the web, only to discover that it bore
no resemblance whatsoever to QVC. Had you heard this speech, however,
you would have been forewarned about how confused the media buying community
is about the web and what real agenda are driving them.
The fact is
that -- counter to most pundits' crowing -- advertising is not necessarily
the best way to market your business on the web. Much of how
you market depends on what it is you're marketing.
And the medium you choose isn't the result of some mathematical equation.
the Successful Alliance: If you think that breeding
logos is all strategic alliances are about, you need to think
again. After three generations of media slavery, the rules of
the game have totally changed. It's no longer about products,
media and distribution channels. It's about individual compatibilities
between brands. A new world where a bigger partner may actually
be worse for you than a hungrier one. When businesses seek more
alliances, the strongly branded, brand-compatible ones that succeed.
Laws of Big Time Branding: Jack
Trout and Al Ries have 22 Immutable Laws of Branding. I have 10 laws of
my own, plus three corollaries thrown in for good measure. If you're serious
about branding, you simply have to take up where the article
leaves off. This is a hands-on working session that lets you take what
you've learned today and put into practice tomorrow.