where you are located, Rob can address your audience in real time
WITHOUT travel costs. Ask about working with Rob via videoconference.
us to book now!
Gigs (click here to see the topics).
who enjoy the process of learning, understanding and creating successful
programs (both online and off), I often show up in person for a speaking
gig. Some are speeches; some are workshops. All can be customized
and are guaranteed to spike your company's branding power right
off the scale. We also have videoconferencing capabilities for long distance
events where travel isn't possible.
qualify for participation in the sale of my book, The Revenge of Brand X: How to Build
A Big Time Brand on the Web or Anywhere Else" as well as "The Frankel Tapes: A Full Day's
Seminar at a Fraction of the Cost." The book outlines
my exclusive approach to branding; the tapes are filled with tactics which
can be implemented the minute they're heard! Call us for details.
Click here to watch the Rob
Frankel Speaking Streaming Video (5 MB).
Or click the Video link to the right to see Rob on various TV interviews.
Click below to see 90 seconds of "Frankel's Laws of Big Time Branding."
Rob is a truly
exceptional speaker, approaches branding from a completely different,
original and innovative perspective, and did an awesome job contributing
to the growth and understanding of our attendees. And it doesn't hurt
that he's a really good guy and a true pleasure to work with.
Audri G. Lanford, CEO
which I've delivered keynotes include:
of California, Los Angeles
Institute of Management Consultants National Conference, Houston, Texas
Sierra Systems, Vancouver, Canada
Stanford University, Palo Alto, California
The Academy of Internet Commerce, London, England
Pepperdine University's Graziadio School of Business & Management
Association of Internet Professionals, Pasadena, California
PIAA Insurance Conference, Santa Barbara, California
E-Commerce Conference, Kona, Hawaii
Jay Abraham's Internet Strategy Summit, Los Angeles, California
Tier One Network, Irvine, California
Annual Entertainment Real Estate Forum, Las Vegas, Nevada
.........to name a few.
were the best speaker at the event. Everybody said so.
West, Capital Management
a million for making last night's IPN meeting educational, entertaining
and memorable. All the feedback I received regarding your presentation
was overwhelmingly positive. Much appreciation.
President, IPN Pasadena
booking and other information, send an Contact Us!
a few samples of my more popular topics, along with some brief descriptions.
We also customize our presentations and topics for you:
in the Fourth Dimension: If you believe
as I do, then you know branding isn't about getting customers to choose
your company over its competition; it's about positioning your company
as the only possible solution to your customers' problems.
Why does Clorox
dominate 50% of the market when all bleaches are chemically identical?
How come we feel better paying Federal Express more than their competitors
to deliver the same package to the same place? And why won't the Macintosh
a strong brand not only maintains the market you work so hard to build,
it also grows into new markets vertically and horizontally. Not sure,
eh? Ask the man with the original mouse -- Walt Disney -- to see just
how far you can go from cinematic tinkering to global power in communication
and retailing. Today, Disney can command eight to ten times a normal licensing
fee at retail.
seek out -- and pay a premium for -- that kind of brand, just as they
can be seeking out yours. And I can show you how.
This is the
three dimensional workshop based on the two dimensional article, which
educates everyone and spares no one to the disciplines of good, solid
defines what a brand really is; how a good brand can both build and
save your business; the biggest mistakes to avoid in branding and
involves everyone in the room in actually creating a fictitious brand
right there on the spot and critiquing the hell out of it.
demonstrates how to extend your brand into zero-cost profit centers
so that you can get the most bang for your buck when you spin the
Ten Ways You're Killing Your Brand - and what to do about
Mainly built for CEO's, C-Level officers and business owners,
this real-time demonstration identifies the ten most common mistakes
you're committing right now, killing your brand on a daily basis. It
also includes the ten solutions to correct the situation, allowing your
audience to walk out the door, head straight to the office and fix them.
Hugely popular session.
the Strongly Branded Survive
In the best
of times, you build a brand. But in the worst of times, only the strongly
branded survive, because they're the ones whose users invest in them.
When the economy goes into the toilet, the price cutters are the first
to go -- the strong brands scoop up their market share and grow. This is
the session that not only tells you why branding works, but describes
tactics your business can use tomorrow, to keep and build your market
share, in good times and bad.
Communities: the quickest ROI on web investment!
Let the other dopes settle
for tired, weak response rates of 1% to 3%. Let them click at as many
banners as they want. The way to achieve healthy response rates of 10%
to 25% is by building a branded community.
By developing a well-branded
community, you build from strength. Ancillary programs, empowerment, added
value and that certain twinkle-in-the-eye personality are all it takes
to leverage the communal aspects of the web that can catapult a business
of any size to mega-profits.
A strong brand is where you
start. But a strongly-branded community is what brings it all home. In
this seminar, you learn how to build a branded community and how much
more it can do for your business -- on or offline.
we get to smash along the way:
about clickthroughs? It's ad-to-sales ratios that count.
no; Psychographics yes
What do people look for
in a community?
How to create the culture
that keeps them coming back
Cash and Prizes for everyone:
linking culture to real life reward
Reciprocity: the key to
Leader of the pack: why
establishing a figurehead is so important
How to balance legitimacy
and avoid hucksterism
Media Implosion: Past, Present & Future of the Web
a minute -- how did all this happen? Why is it all happening this way?
And where's it all going?
know where you're going until you know where you've been. By looking at
how the media has evolved -- with particular emphasis on how it has profoundly
affected the marketing world -- all the pieces begin to fit together.
This is the first discussion that makes sense out of what commonly passes
as mass confusion about the web.
In two hours
or less, you'll have a firm grasp of The Media Implosion: how it began,
why it happened and how it came to influence every single person on the
involved in any aspect of marketing, this one is a must.
Users Into Evangelists
is what branding is really all about. Not just getting prospects to become
users, but getting users to become rabid evangelists for your brand. When
you learn how to turn users into evangelists, great things start happening:
sale transactions increase
of sales increase
become your marketing department
tricks and programs that really work to crank revenue. For everyone who's
sure they're not getting enough revenue for their marketing buck!
Branding to Foreign Markets
Sure, you've heard the phrase "global marketing" over and
over again. Then why are so many domestic brands struggling when they
go abroad? I'll tell you why: it's because the brands are flawed back
To really understand global branding, you have to understand branding
itself. The fact is that if your brand can't work outside your own neighborhood,
it's probably not working at home, either.
This session shows you how to build your brand so that it works anywhere,
for any culture, at any time.
Big Myths -- Why Offline Tactics Don't Port to Online Business: Admit it -- you paid some high-level executive to advise
you how to advertise and market on the web, only to discover that it bore
no resemblance whatsoever to QVC. Had you heard this speech, however,
you would have been forewarned about how confused the media buying community
is about the web and what real agenda are driving them.
The fact is
that -- counter to most pundits' crowing -- advertising is not necessarily
the best way to market your business on the web. Much of how
you market depends on what it is you're marketing.
And the medium you choose isn't the result of some mathematical equation.
One of the
worst myths about web marketing is that the web is a "cold"
medium. nothing could be further from the truth. Even bolt manufacturers
benefit from the manner in which the web allows you to invite potential
customers to come closer, without risking commitment.
And what about
those banner ads? Do they really work? Most of the time, the answer is
a resounding "no." Mainly because while banners might hype awareness,
they do their best sales work on no-brainer, commodity items. This explains
why, for example, nobody has selected their brain surgeon by clicking
a banner, while millions of others have bought their PC's in precisely
It also explains
why the industry's click-through rate is dropping like a brick, failing
response rates that would embarrass the worst snail-mailer.
Which is right
for you? It all depends on that curious mix of corporate attributes that
makes your company what it is. This is a key question that not only makes
you more money by helping you get your marketing on track, but saves you
more money by avoiding wasteful media buys.
we get to smash along the way:
about clickthroughs? It's ad-to-sales ratios that count.
no; Psychographics yes
ads and other ridiculous methods of advertising
and why they work
you niche, the better you do.
other false security blankets for what they really are
the Successful Alliance: If you think that breeding
logos is all strategic alliances are about, you need to think
again. After three generations of media slavery, the rules of
the game have totally changed. It's no longer about products,
media and distribution channels. It's about individual compatibilities
between brands. A new world where a bigger partner may actually
be worse for you than a hungrier one. When businesses seek more
alliances, the strongly branded, brand-compatible ones that succeed.
Other topics explored:
Starting with a strong
Identifying brand compatible
The death of mass media
The rise of media for
Adapting to the media
Why psychographics have
nudged aside demographics
Avoiding the Unspeakable
Laws of Big Time Branding: Jack
Trout and Al Ries have 22 Immutable Laws of Branding. I have 10 laws of
my own, plus three corollaries thrown in for good measure. If you're serious
about branding, you simply have to take up where the article
leaves off. This is a hands-on working session that lets you take what
you've learned today and put into practice tomorrow.