Why I started the FrankelBiz transaction
Between the time you send your first e-mail sign your last client, you
will undoubtedly run across a discussion list. For the uninitiated, a discussion
list is where a bunch of people with a common interest e-mail their comments
on a particular topic to a central server. The central server then broadcasts
each message to the rest of the subscribers via e-mail, who in turn respond
by e-mailing their own reactions, and so forth.
Discussion lists are great. They're fun. And for my money, they're the
most overlooked, misunderstood marketing tool on the net.
The reason why discussion lists are such great marketing tools is that,
by definition, they consist of your target audience. What a concept: incredibly
high daily visibility in front of people who are motivated to do business
in your particular field.
I love it.
When it comes to internet marketing and advertising discussion lists,
some of the best are the Internet Advertising Discussion List, Market-L,
Online Ads and International Business. All of these lists are devoted to
discussing various topics of advertising, marketing and sales, with subscriber
memberships that number from a couple of hundred to well over 11,000.
That's a lot of people. A lot of brain power. A lot of new business potential.
But the problem with most discussion lists is that all they offer is
discussion. They've stagnated. They're throwbacks to the days when the internet
was all about information-sharing. Focused mainly on talking about stuff,
but never really getting on with the job of doing anything.
Oh, you always get chummy with a few of the regular posters (about 90%
of all list members never post to the list). And you may actually engage
in a couple of offline discussions that end up with a few pieces of business.
But for the most part, it's nothing worth writing home about.
So here we go with the Grand Experiment.
In the interest of furthering the evolution of the discussion list, I'm
taking it upon myself to launch FrankelBiz, the first TRANSACTION list on
the web. And everyone reading this -- and even those who aren't -- is invited
to jump on board.
What is a transaction list, you ask? Well, it's like a discussion list
only more focused on doing things rather than just whining about them. It's
a party where we rally the troops around a central server with the idea
that there's strength -- and real, tangible, you-can-see-it-on-the-bottom-line
benefits -- in numbers.
This is the first list designed specifically as a breeding ground for
business development. An incubator for fostering business relationships,
with benefits for members intended to go far beyond the intellectual contributions
of its members.
Now, before any evil spammers get any foul ideas, let me stress that
the FAQ's for
FrankelBiz are not only funny, but incredibly strict. In fact, while
part of the appeal of creating this list was the idea of creating an entity
that actually transacted business, the real attraction was in the notion
that I could kick off anyone for simply being obnoxious.
But I digress.
Surely I have my own reasons for starting FrankelBiz. First, I feel the
internet has grown to the point where it's ready for a transaction list.
There are more people with higher levels of interest out there, so if the
concept ever had a chance for success, now would be about the right time
to do it. Second, there are substantial sponsors who are starting to believe
me when I tell them it's worth offering special rates to people who qualify
for the "FrankelBiz discount."
Aha! I knew THAT would get your attention.
Okay, see what I'm talking about? Now, do you want to be a part of internet
history or not? If you do, all you gotta do is go to http://www.FrankelBiz.com and subscribe!. Or if you
want to review the FAQ's before deciding to join, you can always find them
at the FrankelBiz page on our website.
We know you can talk a good game. Now let's see how you play.