Rob Frankel - Branding Expert

Enter your email address to receive Rob's blog by e-mail:
(Make sure your pop-up blocker is off)

Delivered by FeedBurner

Recruiting firm's web play.

Wynn Systems successful recruiting organization was about to go online with their version. The problem was that there was no real perceived difference between them and the other competitors.

They originally called their service "SkillsToMatch.com." But the real advantage they offered was convenience: the service delivered all qualified candidates via e-mail to employers -- at a much lower cost.

The name was changed to Skills Delivered, shifting the benefits, values and services to the clients' point of view.
SkillsToMatch.com

Original brand.

 Rob Frankel's Brand.

 
The Revenge
Used by universities and agencies world wide.

Clear, rational and compelling expert witness testimony.
Rob Frankel's Video Clips
Various TV and video
on various topics
Rob Frankel's Brand Case Studies
Before & After
Case Studies
Frankel&Anderson Advertising
Print, TV, radio, packaging,
logos and other executions
of Rob's brands.
FrankelCall Consulting by the Hour
Consultation over the phone, instant message, e-mail
or video chat!
Frankel's Free Clinic
Monday mornings
FREE consultations!
Anyone can drop in
Rob Frankel's Blog
More timely commentary
and useful insights,
updated often.
Contact Rob Frankel
Need to contact Rob?
Use this form or Skype me.
Rob Frankel's Archives
Hundreds of
FREE articles
and useful items.

Rob Frankel's Speaking Info
Speaking engagements
and information


PeerMailing viral marketing
The proven, secure viral tool that builds a strong user base around your brand.

 
i-legions: Revenue producing Branded Community
Build an active, revenue generating community of brand loyal users on a turnkey basis.
FrankelTapes & CD's
A full day seminar at
a fraction of the rate!
Now available as
downloadable MP3's!
Rob Frankel's Downloads & E-Books
Download the self-help
E-Book series now!