Having a Stradivarius Doesn't
Mean You Can Play The Fiddle
The rapid embrace of technology has now
allowed the pendulum to swing way past its original intended target. That
is, labor savings have been oversold, misconstrued and mistakenly implemented
as substitution for quality of service and expertise.
Just because software may sell itself
as a cost-cutting tool, it doesn't necessarily deliver on that promise
and may actually hurt the very solution it was designed to create.
"We have a guy on a Mac" is
a common excuse for avoiding outsourced advertising and marketing help,
whether or not the "guy on the mac" has any strategic marketing
background or experience.
"We use Quicken" is the reason
why many people foolishly avoid qualified accountants, and probably miss
hundreds of wiser tax strategies that software simply doesn't consider.
And "Nolo press sells estate planning
software for only $49" provides false security for those avoiding
legal costs, even though new legal entities and strategies are created
every few months.
The fact is software and technologies
are only tools. And ust because I sell you a violin doesn't mean you can
play it. Without the proper experience, cost-cutting software can end
up cutting your throat.